5 Ways AI is Revolutionizing Beauty E-commerce
Personalised beauty, advised to perfection: AI-driven precision transforms how customers discover their perfect products. Thanks to the integration of AI technology, the beauty and wellness e-commerce industry is undergoing a transformation. With the rise of AI agents, beauty chatbots and AI-powered beauty advisors, brands can now offer hyper-personalised experiences that cater to individual skin types, beauty goals as well as lifestyle preferences. This transformation is not only improving customer engagement, but also increasing sales and retention rates.