Domain Expertise at Scale: How AI Elevates Online Shopping
Online shopping has come a long way, but for many, it still lacks the personal touch of a traditional retail experience. Enter conversational product recommendations: an AI-powered approach that makes online shopping feel as engaging as walking into a store and interacting with a domain expert who truly understands the products.
One of the biggest promises of conversational AI is its ability to personalize recommendations based on real-time customer data. By understanding what the customer is looking for and expertly guiding them through the available options with data-driven, domain-specific questions, AI systems provide suggestions on a whole new level. This approach mimics the way an expert salesperson in a physical store would ask questions and make suggestions based on individual needs, while incorporating a deeper and more dynamic understanding of product and business-priority knowledge that is nearly impossible to achieve in-store.
